Marketing technology, often referred to as "MarTech," encompasses the tools, platforms, and software used by marketers to plan, execute, analyze, and automate marketing activities. It amalgamates technology with marketing strategies to streamline processes, enhance efficiency, and facilitate data-driven decision-making. Understanding what MarTech is and how it should work is essential for businesses aiming to leverage technology for effective marketing campaigns and customer engagement. Understanding Marketing Technology (MarTech): Marketing technology comprises a wide array of tools and systems designed to aid marketers in various aspects of their work, including: Analytics and Data Management Tools: Tools that gather, analyze, and interpret data to derive insights about customer behavior, preferences, and trends. Customer Relationship Management (CRM) Software: Platforms that manage and nurture customer relationships by organizing customer data, interactions, and ...
Today, through a dedicated event, AMD officially presented its new RDNA 2 architecture , which will be integrated into the new gen of Xbox Series X / S consoles .
The Microsoft team has been working with AMD to build their
consoles since the days of the Xbox 360. A solid and lasting professional bond.
From the pages of Xbox Wire , MS did not miss the opportunity to celebrate this
partnership, going to dissect some aspects of the new architecture integrated
in the next gen Xbox.
The new generation from AMD, in addition to offering a
significant increase in performance , aims to add innovative features .
Primarily DirectX Raytracing , which allows developers to
work on higher levels of realism through the management of lighting, shadows,
reflections and acoustics. A first look at this type of functionality was given
at the presentation of Watch Dogs Legion .
Using the Mesh Shaders, on the other hand, it will be
possible to modify the geometry of the environments in real time . The
developers will therefore find in their hands a powerful tool capable of
improving performance and image quality, even with a high number of objects in
the scene.
The Simple Feedback Streaming is instead one of the most
interesting features related to Xbox Series X / S. Through it, in fact, the
Console will be able to optimize the amount of memory to be used in real time,
for example by loading only the portions of texture that the GPU needs for a
given scene and, moreover, will allow a more rational management of shadows. .
The Variable Rate Shading Finally, enable developers to
devote more resources GPU where necessary , without, however, affecting the
overall quality of the image provided, while maintaining high resolution and
frame rates stable .
As always reported from the pages of Xbox Wire, just through
the VRS titles like Gears 5 come to touch the 15% increase in performance,
which translates into higher fps and better resolution, on Xbox Series X, S and
also, obviously, on PC.
Missing less and less at the launch of the new consoles. So
we just have to wait until November 10 to put a hand to the work of Microsoft
and AMD to find out what this next gen can offer us.
And you, did you follow the event? Have you already decided
what your next gen purchase will be? Follow us for all the upcoming updates and
let us know your feelings in the comments!