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Marketing Technology

Marketing technology, often referred to as "MarTech," encompasses the tools, platforms, and software used by marketers to plan, execute, analyze, and automate marketing activities. It amalgamates technology with marketing strategies to streamline processes, enhance efficiency, and facilitate data-driven decision-making. Understanding what MarTech is and how it should work is essential for businesses aiming to leverage technology for effective marketing campaigns and customer engagement. Understanding Marketing Technology (MarTech): Marketing technology comprises a wide array of tools and systems designed to aid marketers in various aspects of their work, including: Analytics and Data Management Tools: Tools that gather, analyze, and interpret data to derive insights about customer behavior, preferences, and trends. Customer Relationship Management (CRM) Software: Platforms that manage and nurture customer relationships by organizing customer data, interactions, and ...

Razer Ripsaw - Review - Capture Card 1080p 60fps

In recent years, sharing your games has become a priority for many and to do so many tools are made available already from the consoles themselves. When we play our favorite game and we want to capture something there just a button and the clip or screenshot will be saved and shared in our bulletin board in a few moments on both Xbox One that s u PlayStation 4 .  healthbeautystudio

The same goes for streaming on Twitch , once you start the app you are ready to share your best moments with a large audience in real time.

So at this point it would be legitimate to ask: why use a Capture Card?

First of all, the quality of the clips is often not the best , not to mention the frustrating limitations (in terms of clip length) imposed by the various consoles. Streaming from the console also has its limits of resolution, bitrate and framerate here , so it is clear that since we want to transmit or record content with a minimum of professional quality we are not on the right track.

Razer offers a great solution to all this with its Ripsaw , a phenomenal 1080p 60fps capture card with zero latency via USB 3.0 . This means that we can even do without the direct passage and play directly using the screen of our PC , with all the consequent advantages. Those who decide to buy one of these devices have nothing to envy to the various youtubers and web streamers, thanks to the ability to record uncompressed video up to 60mbps .

During this review we will take a close look at the device through a photo gallery and then talk about the technical specifications, the various features, the various software available and finally concluding with a final verdict on the product.

TECHNICAL SPECIFICATIONS

Before going on to talk about the technical specifications, it seems appropriate to spend a few words on the system requirements instead. The Razer Ripsaw runs exclusively on Windows , from 7 to 10 in both 32 and 64 bits of course. The hardware requirements in addition to the USB 3.0 port must be interpreted:  to be able to record at 1080p 60fps at maximum quality with a lot of customized overlay, a latest generation processor (among those indicated in the image) and a good video card is undoubtedly necessary.However, it does not take away from the fact that less powerful PCs can still handle video recording / transmission, but it is a leap into the void as one must therefore make compromises (in terms of image quality) and often the video itself could then be filled with artifacts. or similar.

If you are looking for excellent images quality, there is no doubt that a laptop with fourth generation i7 MQ alongside an Nvidia 870M or higher GPU, or a Desktop PC worthy of the name are an absolutely necessary requirement to fully enjoy the features of the Ripsaw!

By reviewing the various features, the Ripsaw works ONLY in USB 3.0 as already mentioned and has an HDMI and a Component video input , while the audio / video pass-through takes place through a single HDMI output .

There are two audio input , on the front of the card, both 3.5mm female jacks, one MIC-in and the other AUX-in.

Speaking of supported resolutions, the maximum quality is 1080p 60fps at 60mbps , an exceptional bitrate that greatly separates the Razer Ripsaw from the other capture cards on the market that often stop at a, however excellent, 40mbps bitrate.

What left us positively impressed is the excellent bundle that includes a large amount of cables in order to make the Razer Ripsaw an extremely compatible capture card , even with retrogaming consoles .

For a closer look at everything we leave you to our unboxing!

Closing the parenthesis on the technical specifications, we briefly mention the various software available. The Razer Ripsaw doesn't come with any specially designed software  other than Razer Synapse, Razer's universal app, which is primarily used for downloading the latest drivers.

To configure your streaming, the same company recommends the much more popular software including the free and popular Open Broad Caster and XSplit which instead includes paid functions.

 CONCLUSION

The Razer Ripsaw is a capture card at the forefront of the times and with the needs of those who want to produce quality content at a professional level. We are talking about a capture card with an uncompressed video recording capacity of 60Mbps and with extremely low latency thanks to which you can safely play from the software you use to broadcast on Twitch or other platforms. There is no doubt that all this is a huge advantage as it will take just a click to interact with your followersor edit the video of our broadcast in real time. Say goodbye to having to switch the HDMI channel of your monitor or to streaming sessions with a thousand screens on, a very simple device like Razer Ripsaw will allow you to have full control of your transmission without having to give up comfort and image quality .

Comparing the device with the others on the market there is an extreme similarity with the Aver Media Live Gamer Extreme  towards which, with the same performance, it has absolutely nothing to envy. Comparing instead with the Elgato counterpart , the HD60S , our protagonist wins in terms of image quality, which triumphs over the 40Mbps bitarate of the Elgato card.

However, it is fairs to point out that these are incredibly high video formats and in the common application, so Youtube or Twitch, such high formats are absolutely useless as they are not supported; just think that a 1080p 60fps video on Youtube generically runs at 12Mbps .

The Razer Ripsaw is a product that at the quality price level manages to offer an excellent bundle and uncompromising video quality. The only negative note is the complete absence of its own software and the need instead to resort to third party programs including Open Broadcaster which in any case does not guarantee a completely user-friendly experience .

In our opinion, this could discourage inexperienced usersor novice, who will be faced with having to read several pages of online documentation before being able to understand how to optimize and use an excellent but still complex software like OBS. A customized interface like the one proposed by Elgato with its Game Capture HD Software, is the optimal solution for the user who wants to start or who does not have great skills in the field.

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