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Marketing Technology

Marketing technology, often referred to as "MarTech," encompasses the tools, platforms, and software used by marketers to plan, execute, analyze, and automate marketing activities. It amalgamates technology with marketing strategies to streamline processes, enhance efficiency, and facilitate data-driven decision-making. Understanding what MarTech is and how it should work is essential for businesses aiming to leverage technology for effective marketing campaigns and customer engagement. Understanding Marketing Technology (MarTech): Marketing technology comprises a wide array of tools and systems designed to aid marketers in various aspects of their work, including: Analytics and Data Management Tools: Tools that gather, analyze, and interpret data to derive insights about customer behavior, preferences, and trends. Customer Relationship Management (CRM) Software: Platforms that manage and nurture customer relationships by organizing customer data, interactions, and ...

Plantronics Voyager 6200 UC - Review

Leaving aside the world of gaming for a moment and dwelling more on the use and practicality of devices that integrate perfectly with daily life, we can only think about the improvements proposed by Plantronics . The American manufacturer boasts a very respectable path, since the distant 60s and iconic was the well-known photo of Neil Armstrong wearing a particular model of headset created specifically for NASA , especially in the Apollo missions. Without taking the Shuttle or becoming an astronaut, Plantronics used its know-how and made it accessible to everyone. In the field of Bluetooth headsets, we are in the presence of a quality brand, where competence and reliability reign in a sphere that sees the human being always in contact with his peers through mobile devices. Obviously Plantronics has also expanded its support to channels related to entertainment, sports and gaming, but the new flagship model winks at the recent wearables and in this case takes the form of the Voyager 6200 UC .

Features

The Voyager 6200 UC represent the first Bluetooth headset marketed by Plantronics, thus enriching the category of wearable peripherals . The solution with a headband that wraps around the nape of the neck is undoubtedly designed to guarantee practicality and ease in using all the controls on the device. Abandoning the style of the previous 5200 UC, where the headset represented the classic Plantronics standard , this new model adds a comfort that will make its use pleasant. But let's move on to understand specifically what particularities accompany the Voyager 6200 UC. techsmartinfo

             Professional quality audio with optimized DSP (Digital Signal Processing);

             Incoming call alert;

             Dynamic microphone mute warning;

             Class 1 Bluetooth with wireless range of 30 meters ;

             Active noise cancellation on demand;

             Compatible with unified communications;

             Up to 9 hours of talk time;

             Customizable call and support options;

             Dedicated MUTE button (microphone exclusion);

             Hi-Fi stereo and passive noise cancellation with headphones;

             Wideband audio support and stereo telephony;

             Versatility integrated into a behind-the-head support with cap.

Technical specifications

             Listening / Talking / Standby Time: Up to 16 hours of listening, 9 hours of talking and 14 days of standby time;

             Range of action: up to 30 meters ;

             Battery capacity: 340mAh ;

             Receiving frequency response: 20Hz - 20kHz (Hi-Fi stereo device and phone);

             Multimedia controls: mute, play, pause and next / previous song;

             Commands for calls: answer / end call button, microphone exclusion and selective volume;

             Voice alerts: inform about the remaining talk time, microphone exclusion, connection status and volume control. Support behind the neck that vibrates to alert you of an incoming call;

             Audio profiles: A2DP (Advanced Audio Distribution Profile) 1.2, AVRCP 1.5;

             Codec: classic; low latency, APTx;

             SoundGuard® DIGITAL hearing protection: protects against sounds above 118 dBA.  The anti-acoustic shock G616 (during calls) detects and eliminates any sudden spikes in the signal level. Time-weighted average measurement prevents average daily noise exposure from exceeding 85 dBA;

             Weight: 56 g ;

             Supported Applications: Plantronics Hub on PC, iOS and Android;

             Plantronics Manager Pro suites supported: Asset, Usage, Conversation and Acoustic;

             Reception Audio Performance Active Noise Cancellation (ANC);

             Microphone and technology Four microphones with DSP (Digital Signal Processing) without rod;

             Certified device for Skype for Business. Built for UC and softphone applications from Avaya, Cisco, Skype and other manufacturers;

             Global limited warranty 1 year in North America, 2 years in Europe and Africa, 2 years in Asia Pacific and the Middle East.

The contents of the enclosure marked PLT includes:

             Voyager 6200 UC Bluetooth headset ;

             Bluetooth USB adapter model BT600 for PC connection;

             USB connectivity / charging cable for PC or power bank;

             Charging base;

             Four spare parts for earphones.

Our proof

Although the shape, as mentioned above, does not resemble a traditional headset, it is good to remember that the Voyager 6200 headphones are aimed at a professional clientele , where office work is the ideal target. For this reason we used the earphones in full working capacity , so that we can also use the USB adapter, supplied in the package.

Bringing Bluetooth connectivity with it, we paired the headphones with every device, from the normal smartphone to the PC, up to an association with a Panasonic P60VT60 television . Obviously they are passive earphones and instead of a 3.5mm jack cable, we will be free from any clutter with the wireless connection , without giving up the pleasure of listening to a clear and almost perfect sound. The earphones have a precise shape to offer maximum comfort during use, thanks also to the total weight of 56 grams . We also spent 6 hoursin a row, without removing the earphones from the pavilions, with the result of having finished the day with the desire to listen to music on the way back from the office.

 Comfortable ear aside, the headband does not serve as a mere aesthetic accessory, but at the same time (it will also be nice to see) contains all the power of the earphones . When pairing via smartphone, using the headset for voice calls, you will no longer have the opportunity to use the mobile device by hand. A vibration emitted by the headband will send us the impulse of an incoming call, making our neck tremble, while the voice dialer will tell us who is calling (obviously if the contact is present in the address book). At that points we will be able to refuse the call or accept it via a button inside the bow, on our right. The volume is on the same side, but placed on the surface, instrategic position and getting there will only require instinct. On the left, on the other hand, in the upper part there is the MUTE button that will allow us to exclude the microphone until it is reactivated (always with voice alert). It goes without saying that by holding down the key enabled to answer calls, this can be used to send voice commands to the smartphone . The response in the commands and the accuracy are at excellent levels and there has never been a need to repeat the operation a second time. The duration of the Voyager 6200 UC stands at 9 hours of talk timeand actually corresponds to reality, perhaps even with a few more minutes; eventually, the battery gave out on reaching  11 hours with medium volume. In addition to managing calls, we used hybrid system headsets , between telephone communication and entertainment with compressed music and video games on a Razer Phone . The audios quality is excellent, but the volume does not allow you to push the sound system too much . After all, the Voyagers have been designed for a more " business " usethan pure entertainment, including gaming (even if with the right compromise you can still enjoy both phases). The battery performed well and its lasting support allowed the use of the headband for whole days, alternating telephone calls with listening to music.

In addition to the association on a smartphone and its almost daily use, we used the earphones on a PC, through the BT600 adapter . The device installs itself, reinforcing the concept of plug and play and once the device has been recognized, simply associate it with the headband using the appropriate button; everything will be immediately up and running. With every video calling software, the earphones responded very well, both in terms of the quality provided in the input and from the point of view of the microphone . The interaction keys remain unchanged, except for the support for voice commands (obviously usable in the mobile environment). Also in this use, the autonomy of the Voyagers allowed long sessions and ignoring the hour count, we reloaded the headband on the third day.

The sore point passes for use in full entertainment. Through a Smart TV mentioned above, we were able to listen to sounds from a different source and with different uses. The result has not changed (in entertainment version) as it will be enough for us to change a minimum of amplification to feel distortions in the earphones. For this reason, the Voyager 6200 UC can still be used in any area, but the performance obtained will never be that of other dedicated peripherals (remember that they are always earphones).

 The refill is astounding . The features specify a battery regeneration time of 1.5 hours. From our tests carried out, both with the base and with only the USB cable, the complete recharge (less than 10 minutes of remaining conversation) was obtained in less than 30 minutes . The voice alerts will remind us, once the headphones are turned on, of their autonomy in addition to the association with the device. In this regard, the default language is set in English, but through the use of Plantronics Hub (optional software to download) it can be changed to Italian. Through the interface it will be possible to change the Voyager settings , as well as update the firmware released by Plantronics. It is very interesting to use this interface to modify the acoustic shocks of high volume sounds, or to change their behavior for incoming calls, including the vibration of the headband. Each Plantronics device can be managed from the Hub so you can configure it perfectly according to your needs . In addition to a purely business use, a feature that could shake the safe purchase could be represented by the price, set at 279.95 euros .

 globalmarketingguide     bloomersweb      techbizcenter     marketing2business    

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